PROCESS
Conducting demographic and behavioral research studies to understand the target audience's needs and preferences; creating design concepts and mockups, and collaborating with developers to implement effective designs.
Deep exploration and developments of concepts will lead to a consistent look and feel across all touchpoints, including marketing materials, social media, and user experiences. This work will often be used in the creation of a brand style guide, which outlines specific design and messaging guidelines to ensure a cohesive and recognizable brand identity.
(Section: In Construction)
