Work Description
At Town Talk Headwear, I served as the Senior Designer and Creative Lead, where I worked closely with executives and production teams to develop comprehensive design materials for various marketing channels. My responsibilities included social media marketing, web and e-commerce platform design, and creating the annual company sales catalog. Additionally, my work was featured multiple times in the PGA of America Magazine.
Through these efforts, I helped to significantly elevate Town Talk Headwear’s brand presence and marketing effectiveness, ensuring consistent and high-quality design output across all platforms. My role was crucial in the company's transition to modern design practices and the development of a strong, cohesive brand identity.
Marketing and Advertising:
Designed marketing and advertising materials for catalogs, web, and other company needs, including monthly print advertisements for the PGA of America Magazine.
Collaborative Design:
Worked with sales and production teams to create cohesive design, marketing, and print strategies that effectively promoted sales and events.
Rebranding Initiative:
Led a complete overhaul of the company’s brand and corporate identity, including modernizing the logo, website, catalog, and product selection.
Creative Department Development:
Established and developed the company’s Creative Department, including hiring and training the Director of Digital Media and a Junior Graphic Designer.
Leadership and Representation:
Acted as the company’s main media contact for all creative marketing efforts and led quarterly design meetings, maintaining regular correspondence with the company’s President and VP.
Projects
"Total Eclipse" Campaign
"Keep Calm" Campaign
"Salute Your Country" Campaign
"Fall Feature" Campaign
"Holiday Hoopla" Campaign
Spring / Summer Campaign
