Project Overview
About the client
Outback Presents is a national live entertainment company that produces concerts and tours across the United States, working with A-list talent from comedy, music, and beyond.
Work request
As a contract designer, I developed creative assets for dozens of major tours — including visual systems for artists like Kevin Hart, Nate Bargatze, Bert Kreischer, Brett Young, and Judas Priest.
My work included promotional posters, digital ads, venue signage, and social graphics, each tailored to the artist’s voice and tour brand. These designs were seen by thousands of fans nationwide and played a key role in event promotion, ticketing, and artist recognition.
What Made This Unique
Every campaign had to balance creativity with brand precision—working with licensed artwork, tight deadlines, and high-visibility deliverables across cities and platforms.
The Process
Creative Collaboration
Each project began with alignment meetings between Outback’s marketing team, artist management, and tour stakeholders. I worked closely with these groups to understand the visual tone of the artist, campaign objectives, and platform-specific needs — all while navigating pre-approved, licensed artwork and brand assets.
Layout & Asset Design
Using the foundational art files, I designed admats (advertising mats), promotional posters, social graphics, and venue materials — including LED screens, billboards, and large-format prints. Each design needed to be bold, instantly recognizable, and adaptable across digital and physical platforms.
Production & File Packaging
Once approved, I prepared fully layered and exportable file packages for delivery to venues, media outlets, and internal teams. Assets were delivered in high-resolution formats, with careful attention to licensing, scale, and platform-specific specs. My efficiency in packaging ensured each tour campaign launched cleanly and consistently — from stadium billboards to Instagram feeds.
Strategic Challenges / Solutions
Working across dozens of live tour campaigns meant navigating high expectations, tight timelines, and constantly shifting deliverables. Here’s how I responded
Strict Brand Guidelines:
Maintained visual consistency across all artist materials while introducing thoughtful enhancements that elevated the designs without violating licensing or brand standards.
Maintained visual consistency across all artist materials while introducing thoughtful enhancements that elevated the designs without violating licensing or brand standards.
High-Speed Turnaround Needs:
Delivered press-ready assets under tight production schedules — ensuring national tour campaigns stayed on track despite last-minute changes and approvals.
Delivered press-ready assets under tight production schedules — ensuring national tour campaigns stayed on track despite last-minute changes and approvals.
Asset Fragmentation & File Chaos:
Consolidated scattered files into clean, organized production packages that could be easily reused, scaled, and adapted by venues, vendors, and PR teams.
Consolidated scattered files into clean, organized production packages that could be easily reused, scaled, and adapted by venues, vendors, and PR teams.
Multi-City Campaign Demands:
Customized layouts and output specs for dozens of cities — from LA to Louisville — each with unique billboard, print, and digital format requirements.
Customized layouts and output specs for dozens of cities — from LA to Louisville — each with unique billboard, print, and digital format requirements.
Results & Impact
My creative contributions at Outback Presents played a key role in supporting national-level tour marketing for some of the most recognizable names in music and comedy.
• Helped drive attendance and visibility across dozens of U.S. markets through high-impact tour posters, social graphics, and venue materials
• Artwork appeared across 20+ states — featured on LED screens, billboards, and large-format displays in major cities nationwide
• Produced over 200+ campaign-ready assets, tailored for print, digital, and venue-specific formats
• Built reusable, production-friendly design systems that improved speed, consistency, and cross-team efficiency
• Collaborated with artist management and live production teams, ensuring visuals aligned with each performer’s brand and audience
Notable Artists & Talent
Brad Paisley · Robert Plant · Cedric "The Entertainer" · Alan Jackson · Peter Frampton · Styx · The Avett Brothers · “Weird Al” Yankovic · Old Crow Medicine Show · and more
National Reach
Designs published in major tour markets including Nashville, Seattle, St. Louis, Baltimore, Phoenix, Kansas City, Orlando, Los Angeles, San Diego, and over a dozen others
Conclusion / Analysis
Working with Outback Presents sharpened my ability to design under pressure, adapt to shifting timelines, and execute within tightly controlled brand environments. I developed a production-focused mindset that balanced creativity with precision — delivering hundreds of high-impact assets across a national footprint.
This experience reinforced my ability to operate at scale — designing work that honored the voice of each artist while meeting the demands of venues, marketing teams, and national campaigns with speed and consistency.
Role Summary Snapshot
• Role: Graphic Designer, Copy
• Team: Project Manager, 3 Marketing Directors
• Tools: Photoshop, Illustrator, InDesign, Adobe CC Suite
