Project Overview
About the client
Outback Presents is a national live entertainment promoter and tour management company. They coordinate and promote arena-scale events, comedy tours, and concerts for some of the biggest names in the entertainment industry.
Work request
As a Graphic Designer, I was responsible for producing large-scale marketing and advertising assets that aligned with each artist’s brand and met publication standards for print, digital, and venue display. I collaborated with marketing managers and artist teams to deliver creative materials for shows across North America.
What Made This Unique
Every campaign had to balance creativity with brand precision—working with licensed artwork, tight deadlines, and high-visibility deliverables across cities and platforms.
The Process
Creative Collaboration
My work began by collaborating with marketing leads and artist management to align on each tour’s visual direction. This required understanding the artist’s brand, campaign goals, and venue requirements—while using pre-approved, licensed artwork and creative assets.
Layout & Asset Design
Once the foundational art files were secured, I created admats (advertising mats), flyers, posters, and venue displays—including large-format prints, billboards, and LED screen designs. These assets were often used simultaneously in digital campaigns, physical promotions, and press kits, so consistency and adaptability were crucial.
Production & File Packaging
Each final design was outputted as a layered and exportable package—often prepared as .zip folders or print-ready PDFs. I ensured assets met all resolution, format, and licensing standards, protecting original files for future use across markets. My ability to navigate large-scale production workflows helped ensure smooth delivery across internal teams and external vendors.
Strategic Challenges / Solutions
Strict Brand Guidelines → Maintained visual consistency while adding tailored design enhancements
Fast Turnaround Needs → Delivered clean, ready-to-print files under high-pressure tour schedules
Asset Fragmentation → Created organized production files to support reuse across formats/markets
Cross-City Campaigns → Adapted layouts for unique specifications in dozens of U.S. cities and venues
Results & Impact
✅ Designed marketing campaigns that directly supported national tour promotions
✅ Artwork featured in print, LED screens, and billboards across 20+ states
✅ Supported sold-out tour performances through compelling visual marketing
✅ Produced hundreds of campaign-ready design assets for major touring acts
✅ Collaborated with teams representing some of the biggest names in music and comedy
✅ Artwork featured in print, LED screens, and billboards across 20+ states
✅ Supported sold-out tour performances through compelling visual marketing
✅ Produced hundreds of campaign-ready design assets for major touring acts
✅ Collaborated with teams representing some of the biggest names in music and comedy
Notable Artists:
Brad Paisley, Robert Plant, Cedric "The Entertainer," Alan Jackson, Peter Frampton, Styx, The Avett Brothers, “Weird Al” Yankovic, Old Crow Medicine Show, and more
Brad Paisley, Robert Plant, Cedric "The Entertainer," Alan Jackson, Peter Frampton, Styx, The Avett Brothers, “Weird Al” Yankovic, Old Crow Medicine Show, and more
National Reach:
Artwork published in major markets including Nashville, Seattle, St. Louis, Baltimore, Phoenix, Kansas City, Florida, California, and over a dozen others.
Artwork published in major markets including Nashville, Seattle, St. Louis, Baltimore, Phoenix, Kansas City, Florida, California, and over a dozen others.
Conclusion / Analysis
Working with Outback Presents sharpened my ability to execute under pressure while adhering to strict creative guidelines. I developed a production mindset that balanced creativity with precision, helping to bring high-profile artist campaigns to life across North America. This experience taught me how to operate at scale—designing with impact while honoring brand, audience, and speed.
Role Summary Snapshot
- Role: Graphic Designer, Copy
- Team: Project Manager, Marketing Directors (3)
- Tools: Photoshop, Illustrator, InDesign, Adobe CC Suite
- Team: Project Manager, Marketing Directors (3)
- Tools: Photoshop, Illustrator, InDesign, Adobe CC Suite
