Creative Design by Justin K. Hite

Work Description

At Town Talk Headwear, I served as the Senior Designer and Creative Lead, where I worked closely with executives and production teams to develop comprehensive design materials for various marketing channels. My responsibilities included social media marketing, web and e-commerce platform design, and creating the annual company sales catalog. Additionally, my work was featured multiple times in the PGA of America Magazine.

Through these efforts, I helped to significantly elevate Town Talk Headwear’s brand presence and marketing effectiveness, ensuring consistent and high-quality design output across all platforms. My role was crucial in the company's transition to modern design practices and the development of a strong, cohesive brand identity.

Marketing and Advertising:

Designed marketing and advertising materials for catalogs, web, and other company needs, including monthly print advertisements for the PGA of America Magazine.

Collaborative Design:

Worked with sales and production teams to create cohesive design, marketing, and print strategies that effectively promoted sales and events.

Rebranding Initiative:

Led a complete overhaul of the company’s brand and corporate identity, including modernizing the logo, website, catalog, and product selection.

Creative Department Development:

Established and developed the company’s Creative Department, including hiring and training the Director of Digital Media and a Junior Graphic Designer.

Leadership and Representation:

Acted as the company’s main media contact for all creative marketing efforts and led quarterly design meetings, maintaining regular correspondence with the company’s President and VP.

Projects

"Total Eclipse" Campaign