Project Overview
About The Project / My Role
Complx Creative was a startup platform and creative studio I co-founded to support emerging musicians, artists, and creators who didn’t have access to traditional agency resources. It was built from the ground up as a launchpad for overlooked talent, combining branding, artist development, live events, and a digital collaboration platform.
From filing the LLC and writing the business plan to designing the brand, app prototype, and full creative system — I led creative execution across every level of the company. Complx became the origin point for major artist projects, music releases, and event launches that spanned several years, including our close partnership with Epic Live.
Roles
Role: Co-Founder, Chief Design Officer (CDO)
Scope: Brand Identity · Platform Strategy · UX/UI · Pitch Decks · Event & Artist Development
Tools: Illustrator, Photoshop, Figma, PowerPoint, Lightroom, Premiere
Deliverables: Visual identity, pitch decks, app prototype, artist materials, live events, marketing campaigns
Scope: Brand Identity · Platform Strategy · UX/UI · Pitch Decks · Event & Artist Development
Tools: Illustrator, Photoshop, Figma, PowerPoint, Lightroom, Premiere
Deliverables: Visual identity, pitch decks, app prototype, artist materials, live events, marketing campaigns
The Process
Foundation & Strategy
• Filed legal structure, wrote business plan, researched industry models
• Secured co-working office space in Covington, KY
• Built 3 specialized pitch decks: investors, artist onboarding, internal team scaling
• Authored mission statement, brand philosophy, and visual standards
Brand Identity & Platform Design
• Created full brand system: logo, visual identity, typography, color, and cultural tone
• Designed the Creative Exchange App prototype for cross-creative collaboration
• Conducted platform research on musicians, venues, photographers, engineers, and promoters
• Designed early UX flows for mobile/web experience
Artist & Content Development
• Hosted artist discovery sessions and creative development meetups
• Led brand and content creation for artists including:
“Money$Worth,” “Devil Anse,” “Justin Phoenixx,” “The Jim Harralson”
“Money$Worth,” “Devil Anse,” “Justin Phoenixx,” “The Jim Harralson”
• Oversaw music video production, photoshoots, single/album artwork, and streaming visuals
Events & Experiential
• Developed and managed live events, booking, and artist showcases
• Produced full-scale events under Complx and Epic Live, with real-world promotion and ticketing
• Built an end-to-end event system, captured in our internal pitch deck
Innovation & Adaptation
• Led “C:19” — an interactive digital artist project launched during COVID lockdown
• Created streamlined workflows and creative direction for in-house interns and collaborators
• Supported demo production and digital distribution for artists
What Made This Unique
This wasn’t just a creative agency — it was a talent incubator, digital product, and event platform rolled into one.
Strategic Challenges / Solutions
✅ Disconnected artist/vendor landscape
→ Developed the Creative Exchange app concept to help musicians, designers, videographers, and venues find each other and collaborate more easily.
→ Developed the Creative Exchange app concept to help musicians, designers, videographers, and venues find each other and collaborate more easily.
✅ Low brand value in the regional creative scene
→ Built high-end visual systems and brand tools that gave grassroots creators a polished, professional presence — bridging the gap between local talent and national standards.
→ Built high-end visual systems and brand tools that gave grassroots creators a polished, professional presence — bridging the gap between local talent and national standards.
✅ Pandemic disruption halted in-person momentum
→ Pivoted to remote collaboration, launching digital-only campaigns, music releases, and content showcases to keep artists active and visible.
→ Pivoted to remote collaboration, launching digital-only campaigns, music releases, and content showcases to keep artists active and visible.
✅ Zero startup funding
→ Self-initiated all legal, brand, and pitch development — including filing the LLC, writing the business plan, and designing investor decks to build strategic partnerships from the ground up.
→ Self-initiated all legal, brand, and pitch development — including filing the LLC, writing the business plan, and designing investor decks to build strategic partnerships from the ground up.
✅ No established infrastructure or team
→ Designed internal operations, creative workflows, and onboarding systems for interns, artists, and collaborators to scale efforts without corporate backing.
→ Designed internal operations, creative workflows, and onboarding systems for interns, artists, and collaborators to scale efforts without corporate backing.
✅ Creative burnout and shifting personal priorities
→ Used Complx as a real-world lab for design leadership, strategy, and mission — learning how to balance creative ambition with sustainability and long-term clarity.
→ Used Complx as a real-world lab for design leadership, strategy, and mission — learning how to balance creative ambition with sustainability and long-term clarity.
Results & Impact
✅ Branded and launched 3+ regional artists — including full creative development, release strategy, and showcase support.
✅ Designed and pitched the “Creative Exchange” app prototype — a cross-discipline booking and collaboration tool for creatives.
✅ Built the entire Complx brand ecosystem — from logo and voice to launch kits, pitch decks, and scalable design systems.
✅ Produced multi-year creative content output — supporting live shows, artist rollouts, and studio work across platforms.
✅ Created and managed Epic Live’s promotional pipeline — including branded ticketing system, flyers, and web visuals.
✅ Established foundational systems for a scalable creative-tech and events company — many of which are still used today.
🗣️ "Complx wasn’t just a name — it was a movement. And we started something real.”
Conclusion / Analysis
Complx taught me how to lead with vision while building from the ground up. It blended my strengths in branding, UX, live production, and human connection — showing how creativity becomes a system that empowers others. Even as the world changed, our foundation proved resilient.
“Complx Creative wasn’t just a brand — it was a blueprint for how overlooked creators get seen, heard, and supported.”
