Quick Facts
About The Client
Complx Creative was a self-founded startup platform created to empower overlooked creators.
Roles
Creative Director, UX Designer, Event Producer, Brand Strategist
Industry
Entertainment, Startup Incubation, UX/UI, Events
Project Overview
Work Request
As Co-Founder and Chief Design Officer, I led the creation of Complx Creative from the ground up.
My role spanned brand strategy, UX design, event systems, and internal operations — shaping everything from our pitch decks and live events to the digital tools and creator network we built.
We launched a fully integrated visual identity, a prototype app called Creative Exchange, and a scalable live event model designed to connect venues, artists, and vendors with clarity and impact.
What Made This Unique
This wasn’t just a creative agency — it was a talent incubator, digital product, and event platform rolled into one.
📸 [Hero Image Suggestion: Complx-Cover.png layered over Eyeball Background]
The Process
Phase 1: Brand & Product System
• Created pitch decks, logo, identity system, social media kits
• Led UI/UX for the Creative Exchange platform: a collaborative gig discovery networkCreative Exchange
Phase 2: Live Event Engine
• Developed the Live Event Cycle system — Plan, Build, Hype, Deliver — guiding every major productionLive Event Cycle
Phase 3: Team Operations & Strategic Partnerships
• Designed internal documents, SOPs, artist onboarding guides
• Pitched to vendors, venues, and local talent — culminating in Epic Live & multiple artist launches
📸 [Add visuals from Artist Pitch, Vendor Deck, Logo-Stacked PNGs]
Strategic Challenges / Solutions
✅ Disconnected artist/vendor landscape
→ Built Creative Exchange to simplify discovery and booking.
→ Built Creative Exchange to simplify discovery and booking.
✅ Low brand value in regional event scene
→ Created premium design systems to elevate local creatives to national brand quality.
→ Created premium design systems to elevate local creatives to national brand quality.
✅ Pandemic impact halted momentum
→ Shifted to a digital collaboration model, producing remote releases and online campaigns.
→ Shifted to a digital collaboration model, producing remote releases and online campaigns.
✅ No startup funding
→ Developed pitch decks, business plans, and formed partnerships manually to self-sustain.
→ Developed pitch decks, business plans, and formed partnerships manually to self-sustain.
Results & Impact
🎤 3+ regional artists branded, promoted, and pitched to label showcases
🎟️ Created Epic Live ticketing system and full promotional pipeline
💡 Designed and launched “Creative Exchange” prototype
📈 Built foundational structure for a scalable creative tech + events company
🧠 Developed reusable assets, brand systems, and launch kits still in use today
🗣️ "Complx wasn’t just a name — it was a movement. And we started something real.” — Internal Team Reflection
Conclusion / Analysis
Complx taught me how to lead with vision while building from the ground up. It blended my strengths in branding, UX, live production, and human connection — showing how creativity becomes a system that empowers others. Even as the world changed, our foundation proved resilient.
Role Summary Snapshot
• Title/Role: Creative Director, UX Designer, Event Producer, Brand Strategist
• Team: 1 Project Manager, 1 Lead Developer, 2 Marketing Interns, 3 Artists
• Tools: Figma, Illustrator, InDesign, Adobe CC Suite
Extras (Optional)
✉️ Link to full deck or style guide (PDF)
📥 Downloadable assets (if relevant)
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