Project Overview
About the Client / My Role
Sweet Mae’s Cookie Co. is a Black-owned dessert brand rooted in Southern culture, bold flavors, and family-inspired storytelling. With a strong visual identity already in place, the company was expanding into live events, retail partnerships, and investor conversations — and needed presentation-ready materials to match.
I was brought in to build and refine visual deliverables using the brand’s existing logo, colors, and aesthetic. From pitch decks to display signage, I served as the go-to designer for any asset the company needed to grow its visibility and market presence.
For reference, I used:
• The existing brand system (logo, colors, type) as the foundation for new visual assets
• The client's live website and past materials to ensure brand alignment across all formats
The Process
Investor Pitch Deck
• Designed multiple investor pitch decks to support funding efforts
• Created an Investor Sales Sheet summarizing business model, product highlights, and key differentiators
• Ensured all decks were professional, digestible, and true to the brand’s personality
Investor Fundraising Materials
• Designed custom investor-facing Sales Sheets to support funding efforts
• Investor Sales Sheet: summarizing business model, product highlights, and key differentiators
• Ensured all decks and deliverables were professional, digestible, and true to the brand’s personality
Event & Display Design
• Developed point-of-display materials for popup booths and in-person events
• Created order insert cards, banners, and signage for customer interaction
• Prioritized readability, color integrity, and photo/packaging alignment
Visual Asset / Design Support
• Provided product imaging and light photo editing to enhance brand storytelling
• Delivered formatted files for digital, print, and promotional use
• Served as the brand’s visual production partner — converting vision into high-quality design on demand
Results & Impact
My design work directly supported Sweet Mae’s growth across multiple key milestones:
✅ Enabled funding and regional expansion
In early 2022, Sweet Mae’s secured a grant from Main Street Ventures to fund its next phase of growth — coinciding with the release of investor pitch decks and sales materials I designed.
In early 2022, Sweet Mae’s secured a grant from Main Street Ventures to fund its next phase of growth — coinciding with the release of investor pitch decks and sales materials I designed.
✅ Expanded into national retail (Target)
By late 2022, Sweet Mae’s cookies were placed in over 150 Target stores across Ohio, Indiana, and Illinois. Packaging and sales assets I developed contributed to this rollout.
By late 2022, Sweet Mae’s cookies were placed in over 150 Target stores across Ohio, Indiana, and Illinois. Packaging and sales assets I developed contributed to this rollout.
✅ Launched physical retail presence
In August 2023, Sweet Mae’s opened a production kitchen and retail stall at Findlay Market in West Price Hill. My point-of-display materials and event signage helped shape the brand’s in-person presence.
In August 2023, Sweet Mae’s opened a production kitchen and retail stall at Findlay Market in West Price Hill. My point-of-display materials and event signage helped shape the brand’s in-person presence.
✅ Strengthened brand credibility and media reach
Featured by TheGrio, Local12, and Main Street Ventures, Sweet Mae’s received national attention for its Southern heritage and rapid growth.
Featured by TheGrio, Local12, and Main Street Ventures, Sweet Mae’s received national attention for its Southern heritage and rapid growth.
The visuals I produced supported the company’s storytelling in both digital and print formats.
