Project Overview
About the client
Left Field Brands was a full-stack digital startup and creative agency I co-founded to deliver strategic brand experiences and product platforms for other businesses. Positioned as a B2B/B2C hybrid agency, we focused on identity systems, web design, and digital sales solutions for startups and entrepreneurs.
Work request
As Co-Founder and Creative Director, I was tasked with building the visual brand, designing our internal systems, leading project execution for clients, and developing Left Field’s own product pipeline and web platform.
What Made This Unique
This wasn’t just design work—it was entrepreneurship in motion, building an entire business ecosystem while simultaneously helping others do the same.
The Process
Brand Identity & System Design
I created the full visual identity for Left Field: logo, typography, color system, and documentation templates. This visual system was designed to inspire trust, communicate capability, and scale across digital and physical touchpoints.
I created the full visual identity for Left Field: logo, typography, color system, and documentation templates. This visual system was designed to inspire trust, communicate capability, and scale across digital and physical touchpoints.
UX/UI & Web Platform
In collaboration with our Lead Developer, I designed the website experience—mapping wireframes for our homepage, client onboarding flows, email signup CTAs, and service presentation. We built a fully responsive, strategic interface optimized for service conversion and partner confidence.
In collaboration with our Lead Developer, I designed the website experience—mapping wireframes for our homepage, client onboarding flows, email signup CTAs, and service presentation. We built a fully responsive, strategic interface optimized for service conversion and partner confidence.
Client & Internal Deliverables
I led the creation of Left Field’s internal decks and documents:
I led the creation of Left Field’s internal decks and documents:
Capabilities decks
Pitch proposals
Process flow diagrams
Branded contracts & SOW templates
Speculative client mockups
These assets supported client acquisition, improved team workflows, and made Left Field scalable from the inside out.
Strategic Challenges / Solutions
Startup Brand Without Identity → Designed full logo and scalable brand system
No Infrastructure for Client Work → Built pitch decks, contracts, and workflow systems
Undefined Web Presence → Created branded, functional landing page with conversion goals
Client Trust Building → Developed clean visual language to instill reliability and tech-forward identity
Product Versatility → Created flexible templates that served both internal use and client presentation
Results & Impact
✅ Created a strong digital brand identity from scratch
✅ Launched internal creative systems that increased project delivery speed
✅ Successfully built multiple branded client platforms through Left Field
✅ Produced high-converting proposals and design decks for clients and partners
✅ Demonstrated cross-functional leadership in design, operations, and strategy
✅ Launched internal creative systems that increased project delivery speed
✅ Successfully built multiple branded client platforms through Left Field
✅ Produced high-converting proposals and design decks for clients and partners
✅ Demonstrated cross-functional leadership in design, operations, and strategy
“Left Field wasn’t just a design firm—it was our blueprint for scaling design, development, and startup momentum under one roof.”
Conclusion / Analysis
Left Field Brands was one of the most comprehensive projects of my career—because it was my career, temporarily. It allowed me to unify design, business strategy, and operational infrastructure in a real-world environment. I didn’t just build brands—I built the systems that built brands, giving me deep experience in startup mechanics, creative leadership, and end-to-end service design. The lessons from Left Field continue to shape how I approach every project today.
Role Summary Snapshot
- Role: Co-Founder, Lead Designer
- Team: 1 Developer/CTO, 1 Sales/CFO
- Tools: Figma, Illustrator, InDesign, Adobe CC Suite
- Team: 1 Developer/CTO, 1 Sales/CFO
- Tools: Figma, Illustrator, InDesign, Adobe CC Suite
