Project Overview
About the client
Epic Live is a regional live event promoter that transformed a newly acquired venue space into a multi-purpose event center for music, comedy, and ticketed shows. The client needed a full creative ecosystem—from branding and ticketing UX to marketing design and event execution.
Work request
I was brought in to lead the branding, digital platform design, and visual marketing for Epic Live. The ask included a new logo system, an e-commerce website with ticket sales and redemption, and design for all event flyers and digital advertisements.
What Made This Unique
This project was built from the ground up—turning a vision and a building into a working venue, live website, ticket platform, and recognizable local brand.
📸 [HERO IMAGE: Website mockup + event flyer + logo display]
The Process
From Table Talk to Ticket Scans
Our work started with in-person meetings and calls with the venue owner to understand his full vision. He wanted more than just a brand—he wanted a working system to promote shows, sell tickets, and scan them at the door. I translated that vision into a structured creative plan.
Brand Identity & Logo Refresh
I took the client’s initial logo idea and refined it into a clean, modern mark suitable for both digital and physical use. The style had to reflect the raw, versatile, rock-forward aesthetic of the events, while remaining professional and adaptable.
UX Mapping & Website Build
Using Left Field’s white-labeled CMS, I created wireframes and mockups for Epic Live’s site—including:
• Homepage layout
• Ticket sales integration
• Event calendar
• Email sign-up CTA
• Admin access for show management
I collaborated with the developer to launch a mobile-responsive, ticketing-ready site that worked for both performers and event attendees.
Flyer Design & Marketing Output
All flyer and promotional materials were handled in-house by me. This kept the branding consistent and flexible but demanded fast-paced production to keep up with multiple shows. Flyers were optimized for web, mobile, print, and social distribution.
📸 [PROCESS VISUALS: UX wireframes, flyer variants, branded event calendar]
Strategic Challenges / Solutions
Loose Brand Foundation → Created a clean, scalable identity from an initial sketch
No Ticketing or Web Presence → Designed a complete website with e-commerce functionality
Fast Turnaround Demands → Produced all flyers and marketing assets in-house under tight deadlines
Vision-to-Reality Pressure → Collaborated directly on-location to ensure real-world alignment with creative execution
Scalability Consideration → Recognized the need to scale design support if growth continued
📸 [VISUAL ASSETS: Ticketing UI, live event promos, logo mockups, venue flyers]
Results & Impact
✅ Fully launched e-commerce website with ticket sales and point-of-sale redemption
✅ Designed and published dozens of branded flyers and show advertisements
✅ Created visual assets and UX flows used by fans, performers, and venue staff
✅ Contributed to multiple successful shows—ranging from private events (20+ guests) to full-capacity shows (100–250+ attendees)
✅ Delivered an end-to-end creative system through Complx Creative that covered brand, UX, and real-world production needs
✅ Designed and published dozens of branded flyers and show advertisements
✅ Created visual assets and UX flows used by fans, performers, and venue staff
✅ Contributed to multiple successful shows—ranging from private events (20+ guests) to full-capacity shows (100–250+ attendees)
✅ Delivered an end-to-end creative system through Complx Creative that covered brand, UX, and real-world production needs
Conclusion / Analysis
Epic Live was a rare and rewarding experience—one where I helped bring an entire creative system to life, from scratch. Working closely with the venue owner, I took the project from a raw building and big vision to a live brand, functioning ticket platform, and packed-out shows. It pushed my creative, logistical, and production limits—and it proved what can happen when you own the full creative process from concept to crowd.
Role Summary Snapshot
- Role: Lead Designer
- Team: 1 Developer, 1 Project Manager
- Tools: Figma, Illustrator, InDesign, Adobe CC Suite
- Team: 1 Developer, 1 Project Manager
- Tools: Figma, Illustrator, InDesign, Adobe CC Suite
Extras (Optional)
✉️ Link to full deck or style guide (PDF)
📥 Downloadable assets (if relevant)
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