Project Overview
About the Project / My Role
Left Field Brands, LLC was a design and development studio I co-founded to help entrepreneurs, startups, and creators bring their ideas to life. From logos and brand systems to websites and pitch materials, we delivered full digital experiences built for clarity, speed, and conversion.
I served as Creative Director and brand strategist, leading visual identity, UX/UI design, and client-facing deliverables. Whether refining a brand voice, designing landing pages, or building scalable templates, my role was to translate loose ideas into structure, visuals, and strategy that worked in the real world.
Work request
As Co-Founder and Creative Director, I was tasked with building the visual brand, designing our internal systems, leading project execution for clients, and developing Left Field’s own product pipeline and web platform.
What Made This Unique
This wasn’t just design work—it was entrepreneurship in motion, building an entire business ecosystem while simultaneously helping others do the same.
The Process
Brand Foundations & Identity
• Led brand identity design for Left Field itself and multiple client brands
• Created logos, color systems, brand guidelines, and storytelling elements
• Delivered style guides that balanced minimalism with personality and flexibility
UX/UI & Digital Experience
• Designed modular, mobile-responsive websites for Duda, Wix, and other no-code platforms
• Focused on clear navigation, conversion flows, and brand-consistent layouts
• Handled creative direction and structure, while partner oversaw development and implementation
Client Presentations & Sales Materials
• Built investor pitch decks, internal documents, and brand discovery visuals
• Created proposal templates, onboarding kits, and creative concept decks for external and internal use
Strategy & Client Engagement
• Facilitated creative discovery, naming strategy, and positioning
• Consulted on how to align visual assets with business goals
• Served as the design-facing client contact throughout
Strategic Challenges / Solutions
Founding a new studio brand while supporting client work
→ Solution: Designed Left Field as both a creative brand and operational framework — agile enough to support service delivery while also representing a premium creative presence
→ Solution: Designed Left Field as both a creative brand and operational framework — agile enough to support service delivery while also representing a premium creative presence
Clients with rough ideas, limited assets, or undefined direction
→ Solution: Built templated systems and discovery workflows that translated abstract concepts into focused visuals and strategic outputs
→ Solution: Built templated systems and discovery workflows that translated abstract concepts into focused visuals and strategic outputs
Delivering high-quality design without full-time support staff
→ Solution: Balanced design, direction, and systems-building to streamline delivery — using templates, efficient workflows, and tight design/dev collaboration
→ Solution: Balanced design, direction, and systems-building to streamline delivery — using templates, efficient workflows, and tight design/dev collaboration
Results & Impact
✅ Co-founded and branded a fully operational design & dev studio from scratch
✅ Completed 10+ branding, web, and UX projects for external clients
✅ Created scalable templates for client onboarding, pitch decks, and proposals
✅ Designed digital experiences for brands ranging from startups to niche service providers
✅ Proved that a 2-person team can deliver agency-level work through smart systems, fast collaboration, and creative agility
“Left Field wasn’t just a design firm—it was our blueprint for scaling design, development, and startup momentum under one roof.”
Conclusion / Analysis
Left Field Brands was a proving ground. It gave me the space to lead not only the visual direction but also the creative strategy, client relationships, and product execution that bring design to life in business environments.
I learned how to listen deeply, build systems quickly, and deliver quality at scale—not just for brands I admired, but for clients who needed vision translated into something real.
Whether it was helping a startup get its first product live or creating a brand identity that matched someone’s big idea, Left Field was where I sharpened my design leadership in the field.
Role Summary Snapshot
Role: Co-Founder · Creative Director · Lead Designer
Partner: Developer (Co-Founder)
Tools: Illustrator, Photoshop, InDesign, Canva, Figma, Duda, Google Suite
Clients Served: Entrepreneurs, startups, wellness brands, entertainers, local businesses
Partner: Developer (Co-Founder)
Tools: Illustrator, Photoshop, InDesign, Canva, Figma, Duda, Google Suite
Clients Served: Entrepreneurs, startups, wellness brands, entertainers, local businesses
