Work description
At Outback Presents, I worked as a Graphic Designer supporting the marketing manager by collaborating on creative concepts with performing artists and their management teams. My primary responsibilities included creating and editing layout designs for advertisements and admats for national touring acts. My work was widely published across major cities in North America.
I handled fully-licensed artwork and design assets, producing tour flyers, billboards, LED screens, digital and print displays in venues, and collaborating with third-party publications to ensure artwork met client and artist specifications. My design efforts played a crucial role in scaling marketing operations and selling out venues for nationally touring live entertainers, musicians, and performers.
My most successful campaigns were driven by:
• Collaborating on creative concepts with performing artists and management teams.
• Creating and editing layout designs for advertisements and admats for national touring acts.
• Producing fully-licensed artwork and design assets for tour flyers, billboards, LED screens, and digital/print displays in venues.
Key responsibilities
• Locating central resourced assets (materials, design files, images, etc.)
• Gaining a clear understanding of the project's goals and needs (typically backed by data, numerical measures, or even the objective outlines by a stakeholder).
• Adding additional creative juice into a project is sometimes not necessary, although can also be a helpful elixir into moving the project into the green (acceptance, publishing, ready-for-print).
My Process
Exploration
The progressive developments of concept will lead to a consistent look and feel across all consumer touch-points, including marketing materials, social media, and user experiences.
This work will often be used in the creation (or adherence) of a brand style guide, which outlines specific design and messaging guidelines to ensure a cohesive and recognizable brand identity.
(If no brand style has been established, it's important to gather and confirm all licensed materials and file assets that are made available upon the assignment of the project).
(If no brand style has been established, it's important to gather and confirm all licensed materials and file assets that are made available upon the assignment of the project).
Details and communication are the key to creating strong aesthetic and effective design marketing.
Production
There are varied instances which a project requires specific needs for the creation and concepting of a design or illustration, (including the necessity for a typeface/font, images, colors, packaged files, etc) to support a campaign.
In those scenarios, it is the designer's duty to collect and assemble these materials before creating a proper design layout, comprised of a system of separated design layers design layers, and a final composite which is often distributable to several other members of the team.
A packaged design file (typically a .zip, .PDF, or shared folder) will contain most of the original materials I'll use in the layout portion of the design process. It's important to know how to utilize these files/materials, and maintain the original integrity of said files, leaving them protected for potential future edits, and licensed/legal reasons.
Notable Projects
Design produced for major artists such as:
Brad Paisley, Robert Plant, Cedric "The Entertainer," Alan Jackson, Old Crow Medicine Show, Peter Frampton, Styx, The Avett Brothers, "Weird Al" Yankovic, and more. My work was featured in major cities and states, including Louisville, Ohio, Alabama, California, Boise, Kansas City, Virginia, St. Louis, Seattle, Nashville, Tulsa, Omaha, New Hampshire, Baltimore, Phoenix, Oklahoma City, West Virginia, Mississippi, Pennsylvania, and Florida.
