Effective design marketing can be achieved several ways.
My most successful campaigns are driven by:
▸ Locating central resourced assets (materials, design files, images, etc.)
▸ Gaining a clear understanding of the project's goals and needs (typically backed by data, numerical measures, or even the objective outlines by a stakeholder).
▸ Adding additional creative juice into a project is sometimes not necessary, although can also be a helpful elixir into moving the project into the green (acceptance, publishing, ready-for-print).
My process
1. Exploration
The progressive developments of concept will lead to a consistent look and feel across all consumer touch-points, including marketing materials, social media, and user experiences.
This work will often be used in the creation (or adherence) of a brand style guide, which outlines specific design and messaging guidelines to ensure a cohesive and recognizable brand identity.
(If no brand style has been established, it's important to gather and confirm all licensed materials and file assets that are made available upon the assignment of the project).
(If no brand style has been established, it's important to gather and confirm all licensed materials and file assets that are made available upon the assignment of the project).
Details and communication are the key to creating strong aesthetic and effective design marketing.
2. Assembly
There are varied instances which a project requires specific needs for the creation and concepting of a design or illustration, (including the necessity for a typeface/font, images, colors, packaged files, etc) to support a campaign.
In those scenarios, it is the designer's duty to collect and assemble these materials before creating a proper design layout, comprised of a system of separated design layers design layers, and a final composite which is often distributable to several other members of the team.
A packaged design file (typically a .zip, .PDF, or shared folder) will contain most of the original materials I'll use in the layout portion of the design process. It's important to know how to utilize these files/materials, and maintain the original integrity of said files, leaving them protected for potential future edits, and licensed/legal reasons.
