![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/86a021ff-b3fd-450b-bd90-60a4ec8b1595_rw_1920.jpg?h=d9580d478730dce357affd64ca7cfa15)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/987df84f-b818-4852-acc6-0371cb93c037_rw_1920.jpg?h=57ec8795229a0c4079e7d7d42b2a7d8a)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/130010bd-b030-4b86-9fdb-51f250f79cf9_rw_1920.jpg?h=c1d3e535b40232be1cd4ec92f58e33dc)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/7aec1033-8327-4e9a-9578-c5add5c9c7fa_rw_1920.jpg?h=0bf16265768671b274e3624b9009d637)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/6539944c-8c5d-42d7-8ab1-036fc9b178e4_rw_1920.jpg?h=e61559ce0c08b4ab1e7cffc5b3e48888)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/7da901c7-14ae-445b-8f96-6df48f576577_rw_1920.jpg?h=25646a7fe689c1beeb6bf96371deb2a3)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/43fdd9e6-1243-4bed-89d7-cc18e5a09a81_rw_1920.jpg?h=f2c9782a9239737ad6985c561417589a)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/e6a05150-de93-4d47-90e3-c7730a01774a_rw_1920.jpg?h=ab43b8039e5af3b5654167cb595db0a3)
Process
My process involves selecting appropriate colors, typography, and graphic elements that communicate the desired message.
Deep exploration and developments of concepts will lead to a consistent look and feel across all touchpoints, including marketing materials, social media, and user experiences. This work will often be used in the creation of a brand style guide, which outlines specific design and messaging guidelines to ensure a cohesive and recognizable brand identity.
Throughout the process, I envision the overall brand identity, including its personality, messaging, and values, to ensure that all design decisions align with the brand's core essence.
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/25c06f2c-f6b2-4322-9260-b23138e9439d_rw_1920.png?h=8a44090cece8aebc174477cbf2ac7c39)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/9754d968-c8e1-42f8-a4ed-0ead03fce5bd_rw_1920.jpg?h=a676fa3b75848eb62550a7990dcead15)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/3c51f202-55b2-4994-bdc6-005dc1bae6e9_rw_1920.jpg?h=8efec8727ca3d815eb119819384f2bf3)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/9d9a6da3-5e58-4c9a-8e3c-535400b30de9_rw_1920.jpg?h=123ca76d4affb48621f6311b2ef18743)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/7a240d4d-6f34-46a2-89ec-4000b01ce491_rw_1920.jpg?h=1f07a943f208f1759c5c9a0f33db5dec)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/39ce4f52-3998-48b2-9208-84194eb5832e_rw_1920.jpg?h=02e0a822971a077c7107f90f98c62deb)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/5cb8143a-1688-43a7-87f7-65e16bd7595a_rw_1920.jpg?h=4417680c8e5218fe6955da23e9eb26fd)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/3e2cbba0-c394-4681-9314-ac6284e22cb4_rw_1920.jpg?h=4177c413b7621cd049d1f02befa43530)
By following these steps, I help clients and teams establish a strong and distinctive brand identity that stands out in a competitive marketplace.
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/defd45ae-c2ef-4d22-9cc4-834d6a2cc9ec_rw_1920.png?h=3579709dfe7ee9daa3ba58e14bfbfd26)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/2ba4611f-c1a4-4190-853f-3371221fb483_rw_1920.png?h=f0816aeb51b2adaaa4154688290fe212)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/f3627a4f-6cf3-47f7-b503-44548f9cc625_rw_1920.jpg?h=4c0612f7d9a21e4a8bb49c10c338e3f5)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/209d7689-6735-4304-bcd1-e4d94f394d8f_rw_1920.png?h=1da7f7a08e47fc85976ad002f24c8582)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/e39b537f-3b16-4ab1-90e9-083d26871e14_rw_1920.png?h=bdd9e791b5bab3f063a7aaa1533fa530)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/2316c1b1-ab91-484d-87dc-38c6eb570be9_rw_1920.png?h=b72a1a3cfde0691df7ed02c52c5c34c8)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/2b859c60-0ccf-40b2-baaa-da3d22a5c92c_rw_1920.png?h=cfb2cdf61c1a1058b7e3aa6e2c7bca83)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/ef720141-867a-46a1-9055-29e95f026858_rw_1920.jpg?h=781e6650d4641a1a26a242b25ce74f3f)
![](https://cdn.myportfolio.com/15011bad-acdf-40d1-8cec-f688db5f89c5/434c4a71-8ed5-4b9a-ac18-60bb8faaf529_rw_1920.jpg?h=f2bd6ab2149283e22901aa548b3c28ef)