My process involves selecting appropriate colors, typography, and graphic elements that communicate the desired message.
Deep exploration and developments of concepts will lead to a consistent look and feel across all touchpoints, including marketing materials, social media, and user experiences. This work will often be used in the creation of a brand style guide, which outlines specific design and messaging guidelines to ensure a cohesive and recognizable brand identity.
Throughout the process, I envision the overall brand identity, including its personality, messaging, and values, to ensure that all design decisions align with the brand's core essence.
By following these steps, I help clients and teams establish a strong and distinctive brand identity that stands out in a competitive marketplace.